ABOUT 

JOEY ARIA

Joey Aria is a pro scooter coach and a true veteran of the sport. He has been riding for over half of his life (about 20 years to be exact) and has worked with several notable scooter companies including Fuzion, Raptor, French ID, SHOPECX, and more. He has designed scooter parts, produced numerous full-length scooter videos, and organized scooter events. Although he has lived all over the country, he is a Sacramento native.


He became interested in freestyle scootering when he saw a commercial for Razor scooters in 2001. All it took was a clip of someone doing a Tailwhip and ending with a 1-800 number over a blue screen.
He started borrowing his friend's scooter, until he got one of his own and began learning new tricks and spending entire days riding. He was hooked! 
Many years later, after retiring from riding professionally, Joey founded Valor Scootering Co. in 2021 as a way to give back by helping kids pursue their love for scootering. 

Valor Scootering Co. is owned and operated by Joey Aria. 

Palm Trees

HIS-STORY TIMELINE

2012

JOIns French id & Raptor

Joined the French ID Pro Team

 

Joined the Raptor Grips Pro Team

STARTING EARLY

 

Joey Aria took a liking to scooters just after he could walk

 

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1994
2002

A new passion

 

Started freestyle scootering just about 2 years after the Razor scooter came out and the sport was just a baby

2004
1st Sponsor

 

Picked up his first sponsorship, a clothing brand based in Sacramento called Phreek Industries. The company owner saw him riding at his local skatepark

 

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HANDPLANT | CITRUS HEIGHTS, CA | 2005

2006

2nd sponsorship 

 

Picked up a sponsorship by Grip Grafix, a grip tape company based in Sacramento

2009

A NEW LIFE 

 

Jesus Christ gave him new life which saved him

 

FIRST MEDIA COVERAGE

 

Featured on front page of county newspaper (Fauquier Times-Democrat in northern Virginia) From 2009 onward he has been covered numerous times by some of the largest freestyle scooter media groups both online and in print magazines. Was also interviewed in Reality Christian Magazine

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2010

MORE SPONSORS

 

Joey founded DEFEATDEATH.ORG, a Christian outreach ministry (then named SoloChristo)


Picked up his first sponsor in the freestyle scooter industry by joining the Zero Gravity Pro Team where he also helped design a scooter deck


Joined the SHOPECX Pro Team, one of the oldest freestyle scooter shops in the world

 

2011

JOINS FUZION 

 

Joined the Fuzion Pro Team where he helped design a complete scooter and

a deck

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JOIns ANAQUDA

 

Joined the Anaquda Pro Team, became Team Manager and took on several other roles including helping with product design

2013
2014

ESSENCE

 

Founded Essence Scootering online magazine which showcased the best of freestyle scootering

2017

FINER THINGS

 

After being out of the public eye for awhile and in his true fashion, he released his 10th full length scooter video part, "Finer Things"

 

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2021

valor scootering co.

 

Joey Aria founded Valor Scootering Co, offering a unique opportunity for riders to progress in the sport. Whether you enjoy scootering as a hobby or you are a competitive "up-and -coming" rider looking to turn Pro, Valor Scootering Co. is here to help you accomplish your goals and inspire fun!

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Front Side Air | 2013

Mount Union, PA

Back Lip Slide, Tailwhip | 2013

WASHINGTON DC

Back side WEDGE STALL | 2015

PITTSBURGH, PA